Tag Archives: wildlife pastel portraits

How to Price Your Art

There are many aspects to pricing art.

Alan Bamberger provides answers in the following article.

We I have used his methods with much success. Let me know if you liked it.



How to Build Long Term Success

If you want to build long term success, read this short article written by Aletta de Wal,  because, as she states, “we listen for a sale rather than build relationships”.

Beginning of Article

One of the most frequent complaints I hear from artists is that people browsing say they like their art, but then don’t buy it. But. . . that’s a lot of pressure to put on a walk-by comment! Not to mention, it’s unrealistic to expect sales from a first look. (And viewing people just as wallets eliminates any chance of a bigger relationship.)

I always walk the full gallery or show before going back to look at individual art. If I want to live with a piece of art for a long time, I want to have ample time to absorb what’s available. Then I go back to my short list and engage in conversation with the artists. The way they handle the conversation has a big impact on what I choose.

Besides, it’s stingy of you not to glory in the accolade for at least a moment. Accept what people say as the beginning of a process, then consider the compliment an opening to start a conversation by asking questions to learn what’s behind the comment.  What do they like about your art? What does it remind them of? What brought them to the exhibit?

Each answer leads you a bit further past a throw-away comment and into the realm of a possible relationship. Who knows where that could lead? A new art friend, a potential collector, a source of referrals to buyers, a gallery opportunity. . . ?

In the end, when you look at people as people first, and work at building relationships instead of pursuing transactions, you can much more easily build bridges between you, your art, and your audience. And THAT’S how you build long-term success.

End of quote.

When it comes to signing people up for wildlife pastel workshops, making a sale from our gallery or an art show, I completely agree with the author!  Getting to know people and building a relationship is how you build long term success!  People don’t usually purchase major items at first glance.  My experience is 7 or 8 times before they are ready.  I believe in the no pressure sale.  I hate pushy sales people. Give your customers time. Be ready when they are.  Make the buying process easy for them.  This experience will give both of you the best feeling.  It also increases your chances of repeat sales in the future, and that’s a good thing.

And remember, People do business with people they like.  So, work on your “people skills” and get them to tell you about themselves and what they like about your art.  This business is not about you. It’s about knowing your customer and giving them what they want when they are ready to take action.   Share your life.  Make a new friend.




Make the Most of Your Art Shows

Here is an excellent article on making the most of your art shows.  http://www.artbusiness.com/career.html

We use shows as an opportunity to meet new people and expand Kay’s art career.

We are always looking for new students for her pastel workshops.  During art shows, we talk about Kay’s art and give people  something to remember us by.  We try to give out more than just a business card.  We usually have pastel workshop fliers with dates 6 months out.  The fliers are on a backdrop of a painting, and include our Facebook and web site addresses.  We print our own on Costco photo paper.  We go for high quality, because this may be the only piece of information that people will ever see of Kay’s work.   We also have 5×7 folders to give out to people that are very interested in following Kay’s artwork.  We also hire a real graphics person at a local newspaper that helps us with flier content.  It’s great to know people that know stuff.  It’s well worth the price to get it done right!

The important thing is to start local and show your best work.  Be sure to attend the Opening and have lots of great, high quality information to give out.  Don’t be stingy.  Also, go out of your way to be friendly, because people like doing business with people they like!  My opening line, “Hi, my name is Steve, what do you like about this piece”.  No pressure.  No hard sell.  “If you would like to see more of her work, I have some additional information.  You see, I get to live in the same house as the artist.  I’m her promoter and husband”.  This usually gets a laugh.  I like shows because I love talking with people and getting their input.

Shows have produced sales, promoted Kay’s name and workshops.  We have even gotten workshop sign-ups on the spot,

Attached is a sample copy of one of Kay’s workshop fliers for your review.

Hope you enjoy and can use some of this information.  Let us know what you like about this post.  OK.

Thanx, Steve

Kay Witt 7X5 Flyer 6-14





Art at the Mill

The Art at the Mill Show opened today at the Burwell Morgan Mill in Millwood , VA. I have 5 pieces in this show, including “Joy”. Stop by and see all the wonderful art by area artists. The show is open thru May 10. The artist reception is next Sunday from 2-5 pm. Stop by and say “hello”!!


Click to view larger


I worked on Chetan again today. First I got rid of all the blue-it just didn’t work. Sometimes you just have to get rid of detracting elements from a painting to focus on the important areas. I used a paper towel and rubbed off the blue! (Cover the areas you want to protect first!!)

Then I added some greys to replace the blue. My good friend Pam suggested I add some rust so I probably will do that as well but for now here he is:


Now I will put him away for a while and take another look later with a fresh eye!