Tag Archives: painting

Best Way to Sign Your Art Work

Your name is the primary way people find you.  A readable name on your art work  is one of the best marketing tools you have.   USE IT!

If people like your work and can read your name, it gives them a chance to find you on the web. If they can’t read your name, the opportunity is missed, perhaps forever.  Many artists don’t do this and think people will somehow magically find them.  Don’t count on it.

A world famous artist friend actually prints her name alining it using a ruler.  It is very readable, consistent and recognizable on her work.  She sets a great example for us!

I suggest printing your name on your work!!!!!!!!!!!!

I wish you the best with your marketing challenges!

Steve

How to Build Long Term Success

If you want to build long term success, read this short article written by Aletta de Wal,  because, as she states, “we listen for a sale rather than build relationships”.

Beginning of Article

One of the most frequent complaints I hear from artists is that people browsing say they like their art, but then don’t buy it. But. . . that’s a lot of pressure to put on a walk-by comment! Not to mention, it’s unrealistic to expect sales from a first look. (And viewing people just as wallets eliminates any chance of a bigger relationship.)

I always walk the full gallery or show before going back to look at individual art. If I want to live with a piece of art for a long time, I want to have ample time to absorb what’s available. Then I go back to my short list and engage in conversation with the artists. The way they handle the conversation has a big impact on what I choose.

Besides, it’s stingy of you not to glory in the accolade for at least a moment. Accept what people say as the beginning of a process, then consider the compliment an opening to start a conversation by asking questions to learn what’s behind the comment.  What do they like about your art? What does it remind them of? What brought them to the exhibit?

Each answer leads you a bit further past a throw-away comment and into the realm of a possible relationship. Who knows where that could lead? A new art friend, a potential collector, a source of referrals to buyers, a gallery opportunity. . . ?

In the end, when you look at people as people first, and work at building relationships instead of pursuing transactions, you can much more easily build bridges between you, your art, and your audience. And THAT’S how you build long-term success.

End of quote.

When it comes to signing people up for wildlife pastel workshops, making a sale from our gallery or an art show, I completely agree with the author!  Getting to know people and building a relationship is how you build long term success!  People don’t usually purchase major items at first glance.  My experience is 7 or 8 times before they are ready.  I believe in the no pressure sale.  I hate pushy sales people. Give your customers time. Be ready when they are.  Make the buying process easy for them.  This experience will give both of you the best feeling.  It also increases your chances of repeat sales in the future, and that’s a good thing.

And remember, People do business with people they like.  So, work on your “people skills” and get them to tell you about themselves and what they like about your art.  This business is not about you. It’s about knowing your customer and giving them what they want when they are ready to take action.   Share your life.  Make a new friend.

Steve

 

 

6 Tips to Write Your Perfect Artist Bio

See the link below for 6 tips for creating your artist bio.

http://emptyeasel.com/2011/10/20/how-to-write-the-perfect-artists-bio-for-your-art-blog/

Please excuse all the ads on the attached link.  They couldn’t be separated from the article’s narrative.

As a result of reading this article, I have included Kay’s bio to this blog post.  It never crossed my mind that it would add value.  As the author suggests, we have different versions of Kay’s bio for different occasions.  The one that I have attached is what we place in our 5×7 informational folder for people interested in her work and workshops.  I plan to share the other contents of our informational folder in a future post.

Kay Witt Bio 9-17-2013  (Open this file to see Kay’s bio), which includes a picture of her with a Wolf named “Darma” taken at Wolf Park in Battlefield, Indiana.  She is the only lady I know that has been licked in the face by a wolf.  It was a life changing experience for her, as she’s pretty much of a city girl, who considers camping out spending the night at a Hampton Inn.

About Kay Witt (Below is the narrative to Kay’s bio)

Kay creates hand drawn pastel paintings of animals capturing their spirit and personality. Her lifelike paintings seem so real they could speak. Her favorite subjects are horses, dogs and wolves. She has loved and admired horses since childhood. More recently, she fell in love with wolves after a visit to the Wolf Park in Battlefield, Indiana (pictured on the right with Darma). Her love for wolves is also based in their similarities and mannerisms to her beloved dog, Sable, an Alaskan malamute.

She works from multiple photographs, which allows her to accurately capture her subject to create a true likeness. She creates a painting that you will treasure for a lifetime.

She has been drawing and painting, since she was old enough to hold a pencil. She has had extensive experience in oils, pastels, colored pencils and watercolors. She has had a varied career as an illustrator and graphic artist. She has designed illustrations for book covers, logos, and Christmas cards. She has also painted wall murals for businesses and private homes as well as set backgrounds.

Kay currently teaches workshops and gives lessons in her studio in Strasburg, VA. All skill levels are invited to attend. A list of available workshops can be found on her website, www.kaywitt.com on the Workshop page.

She is a member of the Pastel Society of America, the Pastel Society of Virginia, the Artisan Trail of Shenandoah Valley and the Valley Educational Center for the Creative Arts.

Steve

Portrait Workshop

The portrait workshop went very well. It was a challenge but all the participants eagerly tackled it  and did exceptional work. The first day, we all did a “face study” of a little girl to get familiar with the features and colors used in portrait work. Each person received a box with all the pastels needed to complete the painting. There were 28 different colors especially selected for this project. paper was also included.PortraitClass3

PortraitClass7 PortraitClass6PortraitClass4  PortraitClass5  PortraitClass2 PortraitClass1

As you can see, they all did a great job. We continued the next day to work on the hair and clothing of the subject before working on an individual portrait of each participants choice. They all did an excellent job on their portraits.

Day4-4 Day4-3 Day4-2 Day4-1

 

We will have another portrait workshop in the future and go more in depth on the nuances of skin tones. Hope you can join us!

 

Happy New Year (early!)

Hi Everyone!

I am starting the new year off right with a blog post. In fact it is the only New Year’s resolution that I made… write regularly in the blog! No weight loss or exercise goals this year.

I am so excited to share with you a story in the Northern Va Daily that just came out today.

Kay Witt works on a pastel painting in the studio of her Strasburg home. She specializes in portraits of wolves, using photos she buys online or takes herself while visiting wolf reserves. Josette Keelor/Daily

The story is about my being with the Wolves at Wolf Park and how they influence my painting. You can read the whole story by clicking on this link.

I also want to share the finished painting I was working on when this picture was taken. The title is “Inteus” which means Proud in Cherokee.

Inteus-Proud One

I have great plans for this blog. My desire is to offer in depth explanation of the painting process and help answer fellow artists  questions.  My goal is to blog at least twice a week. So stay tuned for more step by step paintings and other projects.

Happy New Year and Happy painting!