Tag Archives: marketing

How to Price Your Art

There are many aspects to pricing art.

Alan Bamberger provides answers in the following article.

We I have used his methods with much success. Let me know if you liked it.



Success is in the Follow Through

I have found that success is in the follow through.

Much like golf, you can have great equipment and make great contact with the ball, but if you have a poor follow through with your swing, your shot won’t be so good.

The same is true in art sales. You can have a great marketing systems that attracts customers, but if you don’t follow up with people, you lose a potential contact that could result in a future sale.

I suggest that you keep track of all incoming phone messages, e-mails, social media. Get back to people – That is their expectation. Treat them like a valuable treasure and you will be rewarded. Make contact.  Give out all the information you can.  Develop a relationship. This is good follow through.

I know you would rather spend your time painting, but if you haven’t developed a good follow through with your potential following, it is likely that you will miss many sales opportunities.

Remember, people do business with people they like. Give them a reason to like you in the follow through process and you will begin to enjoy the benefits.  After 5 or 6 exchanges, don’t be afraid to ask for the sale.  If you’re an instructor, invite them to a class or workshop. Give them what they want and they will help you succeed.

I want you to make it!


How to Build Long Term Success

If you want to build long term success, read this short article written by Aletta de Wal,  because, as she states, “we listen for a sale rather than build relationships”.

Beginning of Article

One of the most frequent complaints I hear from artists is that people browsing say they like their art, but then don’t buy it. But. . . that’s a lot of pressure to put on a walk-by comment! Not to mention, it’s unrealistic to expect sales from a first look. (And viewing people just as wallets eliminates any chance of a bigger relationship.)

I always walk the full gallery or show before going back to look at individual art. If I want to live with a piece of art for a long time, I want to have ample time to absorb what’s available. Then I go back to my short list and engage in conversation with the artists. The way they handle the conversation has a big impact on what I choose.

Besides, it’s stingy of you not to glory in the accolade for at least a moment. Accept what people say as the beginning of a process, then consider the compliment an opening to start a conversation by asking questions to learn what’s behind the comment.  What do they like about your art? What does it remind them of? What brought them to the exhibit?

Each answer leads you a bit further past a throw-away comment and into the realm of a possible relationship. Who knows where that could lead? A new art friend, a potential collector, a source of referrals to buyers, a gallery opportunity. . . ?

In the end, when you look at people as people first, and work at building relationships instead of pursuing transactions, you can much more easily build bridges between you, your art, and your audience. And THAT’S how you build long-term success.

End of quote.

When it comes to signing people up for wildlife pastel workshops, making a sale from our gallery or an art show, I completely agree with the author!  Getting to know people and building a relationship is how you build long term success!  People don’t usually purchase major items at first glance.  My experience is 7 or 8 times before they are ready.  I believe in the no pressure sale.  I hate pushy sales people. Give your customers time. Be ready when they are.  Make the buying process easy for them.  This experience will give both of you the best feeling.  It also increases your chances of repeat sales in the future, and that’s a good thing.

And remember, People do business with people they like.  So, work on your “people skills” and get them to tell you about themselves and what they like about your art.  This business is not about you. It’s about knowing your customer and giving them what they want when they are ready to take action.   Share your life.  Make a new friend.




“You paint with words”

One of Kay’s students asked for my help in preparing a bio for an upcoming art show.  I took her initial draft and  incorporated the tips in “How to Write the Perfect Bio” link below. Her comment was, “you paint with words”.  That touched my heart, so I wanted to share it.


After 3 edits, the bio was very nicely written and ready to be sent to the art show and could be posted to the “about” section of her Facebook page and blog.  I suggested that she keep the bio and tweak it as time goes by.  I believe it tells a good story about who she is and why she paints what you paints.  By the way, people love stories, relate to them and become followers. That’s a good thing!

I highly recommend using the “How to Write” article to help improve your bio.  Take courage and tell your story.