Success is in the Follow Through

I have found that success is in the follow through.

Much like golf, you can have great equipment and make great contact with the ball, but if you have a poor follow through with your swing, your shot won’t be so good.

The same is true in art sales. You can have a great marketing systems that attracts customers, but if you don’t follow up with people, you lose a potential contact that could result in a future sale.

I suggest that you keep track of all incoming phone messages, e-mails, social media. Get back to people – That is their expectation. Treat them like a valuable treasure and you will be rewarded. Make contact.  Give out all the information you can.  Develop a relationship. This is good follow through.

I know you would rather spend your time painting, but if you haven’t developed a good follow through with your potential following, it is likely that you will miss many sales opportunities.

Remember, people do business with people they like. Give them a reason to like you in the follow through process and you will begin to enjoy the benefits.  After 5 or 6 exchanges, don’t be afraid to ask for the sale.  If you’re an instructor, invite them to a class or workshop. Give them what they want and they will help you succeed.

I want you to make it!


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About Kay Witt

Kay creates hand drawn pastel paintings of animals capturing their spirit and personality. Her lifelike paintings seem so real they could speak. Her favorite subjects are horses and wolves. She has loved and admired horses since childhood. She has had a varied career as an illustrator and graphic artist. She has designed illustrations for book covers, logos, and Christmas cards. She has also painted wall murals for businesses and private homes as well as set backgrounds. Kay currently teaches pastel workshops and gives art lessons in her home studio in Strasburg, VA. All skill levels are invited to attend. A list of available workshops can be found on her website, on the Workshop page. She is a member of the Pastel Society of America, the Pastel Society of Virginia, the Artisan Trail of Shenandoah Valley and the Valley Educational Center for the Creative Arts. See for more information.

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